$asha $pender plugs into the computer and becomes a piggy bank of sorts. Through speaking functionality, she instructs the girls to to transfer every penny that they receive from allowance, birthdays, Grandma, you name it, into $asha's virtual bank account. From this point, she dictates to the young girls what item they need by linking up with their Pinterest account and perusing the girl's Wish List board. This way, the girl is contributing to consumerism at an early age, while training herself to spend every penny she has on measly things.