Parity Product: Love Letters

Love Letters Logo Iterations

Parity Product Logo Roughs

Ad Campaign: YouVee Sunscreen Swipes

YouVee Sunscreen Swipes

Food Trailer

The Juventud trailer

The Menu

The Logo

The Cup, Crayons and Coloring Pad

Juventud is food trailer based off of the kid's menu at traditional restaurants. This trailer is intended to be an adult take on the simplicity of the menu itself, as well as childhood. The ultimate goal is that an adult can escape adulthood and be a kid again, but in a modern and sophisticated way.

I was inspired to make a trailer that only serves kid's menu items because of my own personal desire to order from the kid's menu at restaurants. I love what many deem as boring and simple foods. I wanted to create a space in which I could enjoy these foods that restaurants so often deny me due to age restrictions.

In designing, I wanted everything to be extremely clean and simple. I didn't want the trailer to mimic traditional kid's menu cheesiness, but instead went for a modern look. My initial vision of the trailer was black and white, no frills and san-serif type. All of the shapes would be basic and child-like. The colors I chose are muted, to give it a more modern feel, rather than being bold, primary colors.

Juventud is the Spanish word for youth. In brainstorming the name, I came up with plenty of ideas that included kid, child, or youth. But, I didn't want the name to be so explicitly obvious that it was a kid-like theme. Plus, Juventud is extremely fun to say.

When it came to designing the logo and branding, all of my iterations seemed so boring. I personally think the final iteration is even boring. But, that was the point. I eventually came up with this idea of building blocks of sorts, but disguising it as a modern logo. Extending that idea of blocks, I brought the idea into the menu with my colored squares to organize categories of food. You'll notice that the menu does not describe the foods and does not provide prices. This was a conscious design decision. Kids don't like to be bothered with what all the dish entails and how much it costs, so why would these adults? I also included the idea of having crayons and a coloring pad, branded with Juventud's logo. The customer would receive these while waiting for their meal. Their sleek black design gives them a more modern look, while still producing all of the fun traditional crayons would. Also, I designed the kid's cup after the plastic to-go cups that kids get at restaurants because that was always my favorite part of going out to eat: my souvenir cup to take home.

Overall, I am happy with where this design is going. It is still a work in progress, but I have executed this idea to the best of my current ability and look forward to its completion over time.

Project 2: Toy Brainstorm

$asha $pender plugs into the computer and becomes a piggy bank of sorts. Through speaking functionality, she instructs the girls to to transfer every penny that they receive from allowance, birthdays, Grandma, you name it, into $asha's virtual bank account. From this point, she dictates to the young girls what item they need by linking up with their Pinterest account and perusing the girl's Wish List board. This way, the girl is contributing to consumerism at an early age, while training herself to spend every penny she has on measly things.

Project 1: Shape Potential

party corn dog princess//party skunk fox dewd

rad bunny//dino dater

meowy christmas snow globe//screw up mustache 

prissy kissy cannibal fish//artsy vase with wilting flower

kid taking pic of asteroid about to demolish his house//pensive gummy bear

all of my images were produced over a five day span. most were done late at night, after my day had wrapped. i was usually feeling quirky, which i think was reflected in my animal sketches. some of them were clearly grasping for an idea to be on paper and not necessarily developed enough to be considered complete. prissy kissy cannibal fish is one of my favorites because i was feeling very girly at the time i drew it.
i didn't have too many ideas that got scrapped because it was hard to come up with 10 images, but i did have some that were too weird even for me to be content with. 

Triangle/Square/Circle Lab

triangle: girl laying in the grass
square: camera with a freshly taken image on the screen
circle: scary anterpillar ready to nom